Market orientation and service performance in libraries: An unexplored relationship
نویسنده
چکیده
This study investigates the inter-relationship between market orientation and service performance of 33 libraries in the south of Finland. Three kinds of market orientation were found: the strong, the medium and the weak. The findings show that the higher market orientation is positively connected with the libraries’ superior service performance. Résumé : Cette étude explore la relation interne qui existe entre l’orientation commercia le et la performance de service de 33 bibliothèques du sud de la Finlande. Trois catégories d’orientations commerciales ont été identifiées : forte , moyenne et faible. Les résultats montrent que l’orientation commerciale forte est positivement corrélée avec une performance de service supérieure des bibliothèques.
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